Avoid this Internet Marketing Mistake

Internet marketing expert Peter Geisheker has been involved in Internet marketing since the world-wide-web began. I love reading his newsletter.

From his experience helping clients build successful websites, he's learned what works and what does not work when selling on the Internet. One of the biggest Internet marketing mistakes, Peter says, is

"Letting your webmaster write the text for your website.
This is another huge mistake that companies make. On nearly a daily
basis I get a call from a company that has spent a fortune building
a website and they cannot understand why they are not generating
any sales. My first question is, who wrote the text for your
website? In nearly every case they tell me their webmaster wrote it.

Why is it a mistake to have your webmaster write your website
marketing text? Here is a hint-- webmasters are programmers, NOT
marketing professional who know how to write text that sells. If
you want your website to generate sales, you must hire a person who
is an excellent copywriter and knows how to write words that make
people want to buy! Would you hire your webmaster to write a
display advertisement for you? Of course not! Then why on earth
would you allow them to write the text for your website? By having
your webmaster write the text for your website, you are ensuring
your website will be an awful sales tool. To solve this problem,
hire a marketing professional to write the text for your website."

Peter Geisheker, CEO
The Geisheker Group, Inc.
"Innovative Marketing for Innovative Companies"
http://www.marketing-consulting-company.com
(920) 471-1638